So here's the thing. Sometimes you just have to put yourself out there.
Even when you're not totally ready. Even when you don't have everything figured out. Even when you don't have a business name, or your perfectly branded logo, or the right software package, or any money.
Yep, it's true and it can feel like you're about to drink a cold cup of sick. Your hands might get sweaty, your tummy is probably churning, you're likely riddled with fear and anxiety. But you need to do it. You really do. Because even if you stumble all over your words, and your audience looks confused, or even worse patronizing, you did something really, really important.
You took the risk to fail. To mess up. To get it all wrong.
You, despite all the potential for complete disaster, did it anyway. And that is the first, critical step. In fact, it might be the only step, and it's one that you have to keep doing over and over again.
So go ahead and put yourself out there. You'll never get your business name right or your logo perfected or know what software you really need or get any money if you don't take that deep breath and put yourself out there. You're going to need to talk to your customers and tell them what you're doing. You’re going to need to talk to your customers to understand what they need. You're going to need to try out language on real people before you can really figure out what works and what doesn't. You're going to need to get feedback, and lots of of it, if you're going to carve your own niche. And you can't do any of that in isolation.
Working independently shouldn’t mean working alone.
Find your people. Know your tribe. Build your community. Collaborate. Connect.
Work solo, not siloed.