STARTUP KEEPS THOSE WHO WORK SOLO FROM BEING SILOED

MADISON MAGAZINE

START-UP CITY FEATURE

BY BRENNAN NARDI

"MADISON STARTUP KEEPS THOSE WHO WORK SOLO FROM BEING SILOED. THE JILLS CONNECTS INDEPENDENT CONTRACTORS". 

I’d like to take this opportunity to thank Megan A.C. Boswell’s teenage daughter, who gave her mom and her mom’s business partner Corinne Neil tips on how to use Twitter. That’s where I stumbled upon THE JILLS OF ALL TRADES, read about the venture and discovered that it is a Madison-area startup.

Naturally, the smart and savvy duo eventually mastered the art of tweeting. I’m grateful for the ease and efficiency of social media in discovering unique, local people and products—and then making those one-on-one connections. I’m from Generation X and old enough to remember life before the digital age, when networking and community building happened via the newspaper and at Junior League. I also recall a time when an amazing concept like THE JILLS, an online platform for independent contractors to connect with companies that need highly skilled, on-demand talent, would have been dreamed up in a larger city, likely on a coast, and even more likely, a product of “the Jacks.”

Thankfully, Boswell found her way to the Midwest through American Girl. She spent 14 years as head of global design and development before launching a brand strategy and design business for two and a half years to allow more time with her kids. Neil enjoys a successful career as a curriculum and content developer. Unlike Boswell’s corporate career, Neil’s solo career offered a flexible schedule and a healthy life-work balance. One of the challenges for Neil was the time, energy and sometimes anxiety associated with landing the next gig, and the one after that. Also, freelance work can be isolating, and Neil began to yearn for a more networked and sustainable lifestyle, while still retaining the variety and autonomy she loves most. So she started talking to Boswell and other friends about what it might look like for all of them to thrive in their careers without sacrificing quality of life. A lightbulb switched on, and THE JILLS was born.

In 2015, THE JILLS focused on customer development and was accepted into the startup accelerator Madworks, where they put their ideas to the test in the company of peers and mentors. Madworks companies receive support through the University of Wisconsin–Madison’s Law and Entrepreneurship Clinic, a resource for fledgling companies without the capital to finance expensive but essential legal counsel.

Megan A.C. Boswell (left)  and Corinne Neil foundedTHE JILLS to connect high-quality talent with great gigs

Each Madworks company receives a $5,000 grant from the Wisconsin Economic Development Corporation after completing the 10-week program. THE JILLS used it to launch a website with plug-in tools—and still have money in the bank. Armed with the tagline “Work Solo-Not Silo,” the company sells monthly ($35) and annual ($365, or a dollar a day) memberships to join THE JILLS community and gain access to an online roster of project-based talent, project opportunities, networking meetups, marketing and promotion and curated tips and trends. THE JILLS distinguishes itself in the marketplace with a broad talent spectrum (from writers and graphic designers to Ph.D.s, lawyers and software developers), no job bidding or transaction fees and direct communication between the Jill and the client. Both members and nonmembers can also earn cash rewards
for referrals. 

What’s also sustainable and scalable, the founders hope, is the community-driven platform on which THE JILLS is built. The plan is to grow THE JILLS around the globe but anchor the membership to geographic hubs that promote team building and relationships. Future growth also includes a suite of administrative tools for members to manage their work more efficiently and effectively. 

“We’re not saving the world,” concedes Boswell. “But we’re saving time through community, collaboration and convenience.”

 I beg to differ. Just imagine all the Jills who could save the world one project—and one less commute—at a time.

Original Madison Magazine link

Ladies, Let's Stop Being So Polite About Money

Let's stop being so polite about money. Seriously.

Let's start asking each other where we make money and where we don't; how we save money or why we don't. Let's start telling each other what we don't understand about money and start helping each other take control over our thoughts, emotions, and actions around money. Let's get confident in asking for money and knowing our value. Let's be clear about what we charge for projects, how we manage cash flow gaps, and who's lending to whom. Let's talk about how we access health care, and how we pay for college, or professional development, or awesome software, client coffees, dinner dates, and that dang trip to Cancun. Let's be clear about what we expense, and how we keep track of it. 

Let's make this the year to let go of fears and anxiety around money and exchange it for awareness, transparency, collaboration, and information. 

Because by shying away from the cash chit chat, we're adhering to a code that disempowers us.  

And in order for us to lead a workforce revolution.  We need to be empowered. 

So let's start some money chatter right now.

Here are a few actionable first steps for entrepreneurs of every sort, from side gigs to solos, to startups and small businesses: 

1. Get a separate bank account for your business. This is the first step to getting your business financials in order. Whether you take on a project or two a year or have a full-time operation with employees and contractors, it is never the right decision to mix your personal account with your business account. Keep them separate and pay yourself from your business account into your personal account. Even just one side gig project demands a separate account. 

2. Same goes for credit cards. Don't mix personal and professional. If you cannot yet get a business credit card, then simply dedicate a personal card exclusively to your business. 

3. Understand money in, money out. You need to know exactly what money is coming in and what money is going out. It seems basic, but it is so often unexamined. This cannot be guess work or estimates. Look at it. Understand it. Reconcile it. When you really start to look at your transactions you can begin to truly understand the cost of a project and what you're actually earning. You will be able to make informed decisions about how to best operate your business and allocate your time. The best ways to understand 'money in, money out' is to track it. There are several online accounting software programs (at THE JILLS OF ALL TRADES™ we love Xero) that can help you do this, but so can a self-created spreadsheet, or a big 'ole paper ledger. Whatever your approach start tracking now. 

4. Schedule a money date with yourself every single week. Avoidance around money is all too common. For some of us, the task is arduous. For others, the fear of what we might learn can paralyzes us. At times, it's frustrations about what we have to pay in student loans, or health insurance, or rent that keep us from simply facing our cash. And too often, we are just busy, so we put it off. But the truth is, when you start to look at your money routinely, it indeed becomes routine. It gets easier, less time consuming, and you, as a result, become more informed and more confident. So make a money date every week. Put in on your calendar, and block 15 minutes to check in with bank statements, reconcile your accounts, follow up with invoices, and make payments. Practice will help you feel better as you make financially informed decisions for yourself and your business. 

5. Pay yourself first. If you did the work, then you need to pay yourself for it. How much you choose to pay yourself will depend on what you learned about the true cost of your projects and what you charge for them. And remember there is a cost to running your business and taking care of yourself. Know what you truly earned and pay yourself.