THE JILLS OF ALL TRADES

Filling the Gaps When Things Get Slow

Filling the Gaps When Things Get Slow

Life at my house took a drastic turn over the weekend. Tax season is in full swing so Greg (he’s a CPA) is pretty much living at the office (poor guy!). Not only that, my 16-year-old daughter, Emily, left for a fabulous vacation with her dad for a week.

Both of which mean lots of alone time for me!

As someone who’s used to – and enjoys – feeling at capacity most of the time, I wasn’t sure what to do with myself. I began by cleaning out every closet in the house, a task which actually turned out to be quite rewarding. Next, I began reading Simon Sinek’s, Start With Why.

After a while, though, it occurred to me that this newly found time is rare and temporary. So I decided to take more deliberate steps to improve things here at RocketGirl headquarters.

If you’re interested in doing the same, here’s what I recommend: READ MORE…

Is Your Business Ready for the 'College Tour'?

Is Your Business Ready for the 'College Tour'?

You get the picture. This “soft stuff” matters. And while none of it replaces the need for you to do a wonderful job with your clients, if you lose them during the “campus tour phase,” you may never get that opportunity!

JILLS SPOTLIGHT on TEAMING UP to SCALE UP

JILLS SPOTLIGHT on TEAMING UP to SCALE UP

Debbie White, Founder of the Seattle boutique advertising agency, Frank + Candor, knows a thing or two about staying agile in a changing workforce.

Debbie has long since recognized the effectiveness and the efficiency of hiring the right person for the right job at the exact right time and she teams up with a collection of on-demand creative professionals to ensure her project outcomes are always unique, targeted, and top notch. Debbie's work-style is smart and savvy giving her the flexibility to team up to scale up as she accesses the best of the best to fill each project niche as she encounters them.  Debbie and Frank + Candor represent this new nimble future of work that THE JILLS OF ALL TRADES™ supports, encourages and knows that women can lead. 

Debbie was one of the first JILLS Members and proudly touts the power of women to be an economic force in the future of work. Her Seattle based, ad agency, Frank + Candor, works with companies across the nation and is a female-centric marketing agency focused on "Peak Women", 45-70, who she says "represent the most powerful, yet misunderstood, buying segment of any demographic." 

In an excerpt from the Frank + Candor blog, Debbie shares why she knows 'small is the new big'. 

"In advertising, I think the future is going to be small. As in small advertising agencies, boutique firms, and virtual creative hubs. As I sit here in our downtown Seattle WeWork office looking out at a slew of plugged-in workers that must be doing very substantial and exciting things, I think to myself, “I’m a part of this,” the small business, start-up co-working thing.

We’re all here, all of us independent business, co-working, kombucha-on-tap-drinking go-getters!

I see how well it works because this lean model is so adaptable to an ever-changing, project-based advertising business. From our standpoint, we have a small senior staff and our go-to specialists (that’d be super awesome freelancers in real-speak) that we partner with for particular projects. Those wonderful people are an integral part of our team, yet they are virtual—which makes everyone happy. And when we meet in Seattle, they get to have kombucha, too. Expanding and contracting with the needs of our ever-evolving clients, we work from home, co-sharing workspaces, or any wired place on earth. In fact, our most extensive account is 2,340 miles away.

This small but ever-connected ecosystem of seasoned creative thinkers is the new big advertising agency thing. And we’ll drink our rooibos kombucha to that!"

JILLS SPOTLIGHT: Designer, Jess Parvin & Her Freelance Lifestyle

JILLS SPOTLIGHT: Designer, Jess Parvin & Her Freelance Lifestyle

Jess Parvin fully embraces all the flexibility and fun that carving a freelance career has to offer.  After a successful experience as a museum curator at the Smithsonian, Jess now builds on her love of art and design by continuously educating herself and developing the latest skills to keep her on the cutting edge of graphic design, website development, branding and social media marketing. 

Jess loves music and she loves to travel making a freelance lifestyle a perfect fit for her talents and her passions. Jess is exciting to be part of THE JILLS OF ALL TRADES™ because she recognizes the importance of self-promotion and is eager to put a spotlight on her talent to continue to grow her business and build her connections. 

Here's Jess tells her story of jumping into the freelance lifestyle and the joys she experiences in forging forward in this new workstyle: 

"When I graduated with a degree fine arts & art history from the College of Charleston (in lovely Charleston, SC), I thought I wanted to be a museum curator. So after college I moved to Washington, DC and interned for a year at one of the Smithsonian museums. I loved being surrounded by world-class art but realized that the slow-pace of museum life was not for me! Soon after moving to Wisconsin I went back to school for graphic design and web design. After 3 years working full-time as a designer, photographer and web maintenance guru at a high-end clothing retailer, I decided to strike out on my own as a freelancer. Since then I have taught myself Wordpress, SEO, digital marketing (Facebook advertising and Google Adwords) and more. I love being self-employed mainly because it gives me flexibility to pursue other interests- especially travel. My partner, Josh, is a musician and I have been fortunate to travel extensively with him as he performs around the world (including 6 trips to Europe). Because of him I am actively involved in the independent music world and have worked with dozens of artists on their branding, websites, album art, posters, etc. I also love working with small businesses who are trying to make their footprint on the web. Past clients include musicians, visual artists, non profits, acupuncturists, massage therapists, restaurants, construction companies, online retailers. . . every project is unique!"

Wake Up to The Future of Work

Wake Up to The Future of Work

The future of work is radically and rapidly changing. There will soon be more independent contractors and freelancers than employees in the workforce. Are you ready for the new normal? Are you aware of how to access the tools and resources that will set you up for success? 

Recently, THE JILLS OF ALL TRADES™ Cofounders, Megan A.C. Boswell and Corinne Neil, caught up with the folks at BUNKER to chat about insurance, the modern independent contractor, and changing workforce trends.

Read more…

Say sayonara to your sofa and & say hello to Deskpass

Say sayonara to your sofa and & say hello to Deskpass

Okay gals, we love working from home just as much as you, but to lead the future of work, we're going to need to ditch the yoga pants and the pyjamas once in while and get out of the house. 

JILLS SPOTLIGHT ON THE POWER OF PERSONAL CONNECTIONS

JILLS SPOTLIGHT ON THE POWER OF PERSONAL CONNECTIONS

Paloma Kennedy knows the value of interpersonal relationships and has built her law practice around relationships, transparency, and connections. Armed with not only her J.D., Paloma's undergraduate work focused on psychology and communications where she learned the power of truly listening and building connections with people. 

BE THAT WOMAN

BE THAT WOMAN

Our JILLS Bursts & Boosts help to lift your mood, maintain your momentum and feed your mojo. Entrepreneurship is exhilarating, exciting and yet often, challenging to stay motivated. Find out what inspiration works best for you. Just. Keep. Going.

Ahem... in case you hadn't heard

Ahem... in case you hadn't heard

Our JILLS Bursts & Boosts help to lift your mood, maintain your momentum and feed your mojo. Entrepreneurship is exhilarating, exciting and yet often, challenging to stay motivated. Find out what inspiration works best for you. Just. Keep. Going.

Entrepreneurial Lifestyle

Entrepreneurial Lifestyle

Our JILLS Bursts & Boosts help to lift your mood, maintain your momentum and feed your mojo. Entrepreneurship is exhilarating, exciting and yet often, challenging to stay motivated. Find out what inspiration works best for you. Just. Keep. Going.

JILLS SPOTLIGHT on Shaping What You Love Into Your Career

JILLS SPOTLIGHT on Shaping What You Love Into Your Career

Candice Wagener has always loved writing since her early years in elementary school to her current experiences as a freelance writer, journalist, and researcher.  She also loves making things from scratch - baking yummy treats, making healthy snacks, and creating homemade sugar scrubs and bath salts. And when time manages to offer her a moment of reprieve you might even find Candice sewing!

Tools We Love - AndCo

There are no two ways about it.  Finding time to do your work and hunt up your work all while you manage the details of operating a business can make a gal think twice about the so-called freedoms of being a solo-preneur.  

And while we absolutely exalt the empowerment of working for yourself, we know that to truly feel empowered, you cannot be in perpetual work mode.

JILLS SPOTLIGHT on Loving the Freelance Life

JILLS SPOTLIGHT on Loving the Freelance Life

Carly Wilkie fell in love with the solopreneur lifestyle after an early career opportunity to work on as a freelance designer for NUK USA, the baby care company. Today she loves showing up at baby showers to see her designs still prevalent on the guests' gifts for a new baby. 

JILLS SPOTLIGHT The Joy of An Important Story

 
Stacey Anderson-Graphic Designer THE JILLS OF ALL TRADES™
 

When it comes to design, Stacey has it all going on - print, graphics, event, and product design are all part of the work that shapes Stacey's amazing career. You can connect with Stacey in THE JILLS DIRECTORY for all your design project needs. We are excited to spotlight Stacey Anderson, JILLS Madison Hub Member, and to let her share a little of what keeps her inspired and focused. 

"I am a creative designer with a diverse skill set ranging from the conceptual to the technical. I can lead and be led, work independently or as part of a team and comfortably interact with all levels from peers to executives. I am a strong, collaborative team builder who focuses on cross-functional diversity and an agile thinker who can quickly adapt to new projects and processes.

My Mac and Adobe Creative Suite are my essentials, but I love a really great weighted pen and a sketchpad to capture my initial ideas. A silly sense of humor gets me through any project, and add a cup of coffee to the mix, and I'm pretty much set to go!

I know first-hand the joy of an important "Story" settling first into your lap, then into your heart. My daughter, Story has been the best chapter in my life and sparks my creative juices every time I see her smile or sleeping gently".

JILLS SPOTLIGHT on Fashion & Love

 
Helen Butterly-Fashion Designer THE JILLS OF ALL TRADES™
 

Meet Helen Butterly, JILLS member, and fashion designer.  Helen is based in Manhattan, NY and works with clients all over the U.S. and the globe! You can connect with Helen in THE JILLS DIRECTORY, along with many other talented JILLS.

We wanted to let Helen share her story of how her love for her brother and for design launched her urban apparel line Rock & Rebar, which has been featured on HGTV. 

I started my career in the early 90's in the children's wear industry. After fifteen years of Barbie, Cinderella and other divas, I was motivated to reveal something edgier and new for an all-new market. I embarked on a freelance design career for men's and women's tees, influenced by Classic Rock and a vintage style that had become a dominant influence in the fashion industry. My top-selling designs produced significant trends and sales from properties like The Doors, The Beatles and KISS.

But my true passion for creativity and design was fulfilled when I launched Rock & Rebar - a line of men's work-wear that fulfilled my desire to launch a tribute line to my younger brother, James Daniel Butterly. James was found dead of an accidental drug overdose in April of 2007. "When something like this happens to you... you start to evaluate your life... this isn't a dress rehearsal. This is it." 

I grew up in the working class section of Philadelphia and I know what it means to be in a family of union members who are proud of their work and their contributions to society. "Rock & Rebar adds color and style to America's hard-working craftsmen. I am confident they will appreciate a designer line that salutes their profession." After Jimmy's death, I felt inspired that Jimmy wanted me to recover from his loss by doing something that would make a difference in her life and deliver a positive message from within the roots of their family. "I decided to call the collection 'Rock & Rebar' - 'Rock' because construction sites are in essence rock and stone cement, but Jimmy and I are also rockers. We loved the same music and bands... And 'Rebar' because it is the skeleton of a building. I knew my graphics would be full of skulls as the iconic representation of today's edgy lifestyle statement." 

Today I continue the Rock & Rebar line and work with diverse clients to design the perfect, edgy apparel for their businesses and organizations. 

JILLS Spotlight WordPress Designer & Developer in Demand!

 
Lisa Ghisolf-Wordpress Web Designer- THE JILS OF ALL TRADES™
 

We're so excited to Spotlight Lisa Ghisolf, Creative Director and Wordpress Designer & Developer. Lisa is part of our Chicago hub of JILLS, and works with clients across the U.S. and even in Australia! She's a talented public speaker and storyteller and we're eager to let her share her story with all of you.  You can connect with Lisa in The JILLS Directory along with all of our talented JILLS MEMBERS. 

A long-time designer, I started out in high school, with a foray into journalism which focused on quality content, the beauty of clean typography and publication design. This grew into work for the University of Iowa student union, the American Marketing Association and many others over time, creating a breadth of work with a singular focus: Clean, intelligent design.

Of course, no one is a jack of just one trade. I’ve parlayed my experience in HTML and CSS into intuitive user interface design, and build websites primarily in WordPress. I design standards-based, click-friendly emails for Constant Contact, AWeber, MailChimp and other providers. And my print work spans direct mail to business cards and interactive brochures with an eye to spending your marketing budget wisely and creating great, communicative marketing pieces.

The majority of my clients come via referral. Though I have clients across the country [and even in Australia!], I find the personal touch conveys not only my desire to see a client’s vision realized, but also how I help them with reliable, ongoing support if issues arise. There’s nothing better than seeing a client react to a design that meets their every need and still surprises them with its intuitiveness.

If you pick up nothing else, know that my focus is finding the best way to speak to your audience. My work is continually used by many businesses over several years, whether it’s a website, direct mail piece or logo. While this doesn’t feed my bottom line, it just plain works.

Chicago-our kind of town

Chicago meet-up coworking offices for Consultants & Start-ups WeWork

We're on a mission. 

WE WANT WOMEN ENTREPRENEURS OF EVERY SCALE TO LINK ARMS AND WORK COLLABORATIVELY TO LIFT EACH OTHER HIGHER SO WE CAN POWER THE FUTURE OF WORK. 

And as the snow falls fluffy and white this morning, I'm remembering the busy year we've had working toward that mission. 

So last summer we headed to CHICAGO

And what a day we had! 

There's not much to not love about the Windy City, but on the particular day the sun was shining, Lake Michigan was glistening, and we had a schedule chalked full of dates, and coffees and 'lunch and learns' with some really incredible women. 

First stop, Chicago's 1871, a hub of digital innovation and a buzzing hive of activity and energy, to connect with Nicole Yeary, founder of Ms. Tech, and join her community of tech savvy gals and wicked smart female founders to meet and greet and talk social media marketing tips at the Ms.Tech Mastermind event

Later we would connect with Lakshmi Shenoy, Vice President of Strategy and Business Development at 1871 and Co-facilitator of WiSTEM, a sixteen week curriculum-based program that connect women to capital, community, and technology based resources. We chatted about women in S.T.E.M. and about our powerhouse of postdoctoral JILLS, like Sarah Caudill, Clarissa Muere, Sushma Kommineni, who are leading and shaping a path for women in STEM both in academia and in industry. We were amazed and delighted by the work being done at WiSTEM and left energized to have connected with other women creating paths for a women's workforce revolution. 

And we couldn't possible stop in Chicago without taking the time to meet up with our Chicago JILLS.  Lisa Ghisolf fought the traffic to enjoy an afternoon tea with us at The Mart, where she shared her experiences being a veteran solopreneur for her company, Gizmo Creative Factory. We laughed until we cried with her talented storytelling that had us living and loving the travel blogs she writes. 

WeWork Grant Park was the perfect ending to our day, where we relaxed, toured the amazing facility, had our first introduction to the WeWork community, and were completely smitten with the people, the architecture and the impeccable design of this gorgeous work space. 

'On Wisconsin' as they say and we headed home to Madison.

But after our whirlwind day, we definitely left a part of our hearts in Chicago. 

Ms. Tech founder, Nicole Yeary

Ms. Tech founder, Nicole Yeary

We ❤️ WeWork

Coworking just makes good sense.

Shared spaces, shared resources, community, collaborations, and connections.

And it makes even better sense when you’re coworking membership extends beyond the walls of a single building to office spaces, hot seats, and conference rooms across the nation and around the globe.

And that’s why we love WeWork.

With locations throughout the United States into Europe, Asia and the Middle East, we can’t say enough good about the opportunities this presents for entrepreneurs with businesses of any scale to be lean and agile, to grow organically, to build community, to learn and grow, to find mentors, and to connect with talent.

Cofounders Corinne Neil & Megan A.C. Boswell

Cofounders Corinne Neil & Megan A.C. Boswell

Add to it, WeWork’s penchant for honoring the history and the architecture of their buildings with an incredible sensibility and style, their ultra flexible membership options, their education programming, and we cannot imagine connecting with a better organization for the location of any business.

And that’s why THE JILLS OF ALL TRADES™ is excited to join the WeWork community.

We cannot wait to shine an even bigger light our JILLS MEMBERS while providing the WeWork community with a one-stop shop for on-demand, specialized talent.