Debbie White, Founder of the Seattle boutique advertising agency, Frank + Candor, knows a thing or two about staying agile in a changing workforce.
Debbie has long since recognized the effectiveness and the efficiency of hiring the right person for the right job at the exact right time and she teams up with a collection of on-demand creative professionals to ensure her project outcomes are always unique, targeted, and top notch. Debbie's work-style is smart and savvy giving her the flexibility to team up to scale up as she accesses the best of the best to fill each project niche as she encounters them. Debbie and Frank + Candor represent this new nimble future of work that THE JILLS OF ALL TRADES™ supports, encourages and knows that women can lead.
Debbie was one of the first JILLS Members and proudly touts the power of women to be an economic force in the future of work. Her Seattle based, ad agency, Frank + Candor, works with companies across the nation and is a female-centric marketing agency focused on "Peak Women", 45-70, who she says "represent the most powerful, yet misunderstood, buying segment of any demographic."
In an excerpt from the Frank + Candor blog, Debbie shares why she knows 'small is the new big'.
"In advertising, I think the future is going to be small. As in small advertising agencies, boutique firms, and virtual creative hubs. As I sit here in our downtown Seattle WeWork office looking out at a slew of plugged-in workers that must be doing very substantial and exciting things, I think to myself, “I’m a part of this,” the small business, start-up co-working thing.
We’re all here, all of us independent business, co-working, kombucha-on-tap-drinking go-getters!
I see how well it works because this lean model is so adaptable to an ever-changing, project-based advertising business. From our standpoint, we have a small senior staff and our go-to specialists (that’d be super awesome freelancers in real-speak) that we partner with for particular projects. Those wonderful people are an integral part of our team, yet they are virtual—which makes everyone happy. And when we meet in Seattle, they get to have kombucha, too. Expanding and contracting with the needs of our ever-evolving clients, we work from home, co-sharing workspaces, or any wired place on earth. In fact, our most extensive account is 2,340 miles away.
This small but ever-connected ecosystem of seasoned creative thinkers is the new big advertising agency thing. And we’ll drink our rooibos kombucha to that!"