JILLS Member



Debbie White, Founder of the Seattle boutique advertising agency, Frank + Candor, knows a thing or two about staying agile in a changing workforce.

Debbie has long since recognized the effectiveness and the efficiency of hiring the right person for the right job at the exact right time and she teams up with a collection of on-demand creative professionals to ensure her project outcomes are always unique, targeted, and top notch. Debbie's work-style is smart and savvy giving her the flexibility to team up to scale up as she accesses the best of the best to fill each project niche as she encounters them.  Debbie and Frank + Candor represent this new nimble future of work that THE JILLS OF ALL TRADES™ supports, encourages and knows that women can lead. 

Debbie was one of the first JILLS Members and proudly touts the power of women to be an economic force in the future of work. Her Seattle based, ad agency, Frank + Candor, works with companies across the nation and is a female-centric marketing agency focused on "Peak Women", 45-70, who she says "represent the most powerful, yet misunderstood, buying segment of any demographic." 

In an excerpt from the Frank + Candor blog, Debbie shares why she knows 'small is the new big'. 

"In advertising, I think the future is going to be small. As in small advertising agencies, boutique firms, and virtual creative hubs. As I sit here in our downtown Seattle WeWork office looking out at a slew of plugged-in workers that must be doing very substantial and exciting things, I think to myself, “I’m a part of this,” the small business, start-up co-working thing.

We’re all here, all of us independent business, co-working, kombucha-on-tap-drinking go-getters!

I see how well it works because this lean model is so adaptable to an ever-changing, project-based advertising business. From our standpoint, we have a small senior staff and our go-to specialists (that’d be super awesome freelancers in real-speak) that we partner with for particular projects. Those wonderful people are an integral part of our team, yet they are virtual—which makes everyone happy. And when we meet in Seattle, they get to have kombucha, too. Expanding and contracting with the needs of our ever-evolving clients, we work from home, co-sharing workspaces, or any wired place on earth. In fact, our most extensive account is 2,340 miles away.

This small but ever-connected ecosystem of seasoned creative thinkers is the new big advertising agency thing. And we’ll drink our rooibos kombucha to that!"

JILLS SPOTLIGHT: Designer, Jess Parvin & Her Freelance Lifestyle

JILLS SPOTLIGHT: Designer, Jess Parvin & Her Freelance Lifestyle

Jess Parvin fully embraces all the flexibility and fun that carving a freelance career has to offer.  After a successful experience as a museum curator at the Smithsonian, Jess now builds on her love of art and design by continuously educating herself and developing the latest skills to keep her on the cutting edge of graphic design, website development, branding and social media marketing. 

Jess loves music and she loves to travel making a freelance lifestyle a perfect fit for her talents and her passions. Jess is exciting to be part of THE JILLS OF ALL TRADES™ because she recognizes the importance of self-promotion and is eager to put a spotlight on her talent to continue to grow her business and build her connections. 

Here's Jess tells her story of jumping into the freelance lifestyle and the joys she experiences in forging forward in this new workstyle: 

"When I graduated with a degree fine arts & art history from the College of Charleston (in lovely Charleston, SC), I thought I wanted to be a museum curator. So after college I moved to Washington, DC and interned for a year at one of the Smithsonian museums. I loved being surrounded by world-class art but realized that the slow-pace of museum life was not for me! Soon after moving to Wisconsin I went back to school for graphic design and web design. After 3 years working full-time as a designer, photographer and web maintenance guru at a high-end clothing retailer, I decided to strike out on my own as a freelancer. Since then I have taught myself Wordpress, SEO, digital marketing (Facebook advertising and Google Adwords) and more. I love being self-employed mainly because it gives me flexibility to pursue other interests- especially travel. My partner, Josh, is a musician and I have been fortunate to travel extensively with him as he performs around the world (including 6 trips to Europe). Because of him I am actively involved in the independent music world and have worked with dozens of artists on their branding, websites, album art, posters, etc. I also love working with small businesses who are trying to make their footprint on the web. Past clients include musicians, visual artists, non profits, acupuncturists, massage therapists, restaurants, construction companies, online retailers. . . every project is unique!"

the law of the changing landscape

Law of the Land.jpgPaloma Kennedy Law; THE JILLS OF ALL TRADES , laws freelancing, gig economy legal services, lawyer

Our JILLS have great things to say and we're so happy to share it! 

Paloma Kennedy Law; THE JILLS OF ALL TRADES , legal services, lawyer

In this post, Paloma Kenney, JILLS Member and Attorney and Principal at Kenney Law LLC discusses the explosion of the Freelance Economy and the legal and legislative conundrum this future of work is having in the U.S.  

"Legislative Changes to Transform the Corporate Gig Economy Leaving Some Workers Out in the Cold"

In May of 2017, an estimated 85% of workers had at least one side job, and, among them, 54% worked two. (1) A trend that's likely to continue; LinkedIn predicts that, by 2020, 43% of the U.S. workforce will be freelancers enabled in part by technology. (3) The desire to increase earnings or gain unique work experience helps drive the gig economy; and, for many young people, it's often a way to make ends meet. (4)

Paloma Kennedy Law; THE JILLS OF ALL TRADES , legal services, lawyer

The sudden explosion of the "side hustle" has, in some ways, made the gig economy the wild west of flexible employment. States lack dedicated laws to help govern and protect freelance workers many of whom lack benefits and health insurance. In response, many workers' groups are beginning to lobby for new tax legislation. (5) Earlier this year Washington introduced a bill that would require employers to pay into a benefit fund for independent contractors. Similarly, New York is beginning to introduce a ride-transaction fee for the same purpose. 

This new tax may be beneficial for gig workers "employed" by large umbrella corporations, such as Uber and Airbnb, who can afford to pay the tax and would be required by law to contribute to the fund; however, for those out on their own, there's only more uncertainty.

Will solo gig workers have the option or be forced to pay the tax/fee like a corporation in order to gain access to the larger benefit pool? Or will solo gig workers fall outside the tax/fee requirements leaving them to continue to fend for themselves as self-employed?  

Even if legislation is successfully passed, the new tax/fee may cause a widespread shift among those corporations already dipping their toe into the gig economy. Corporations may decrease their use of gig workers in an effort to avoid paying a tax similar to worker's compensation for a group of transient and often rotational workers. 

For example, if a corporation often hires giggers to write blog posts or modify their graphics, would that corporation simply begin to look internally for talented employees interested in garnering company-wide recognition for such a unique and visible project? 

One of the largest legal issues pertaining to the gig economy is worker classification. Dan Eaton from the San Diego Tribune argues that regardless of whether legislative changes are made on a state or federal level (a separate topic up for debate) lawmakers should resist making a classification that falls between employee and independent contractor. (6) He believes this change could cause a cascade of legal claims since workers already litigate for employee re-classification. Unfortunately, re-classification may be the only way a line can be drawn for tax or fee purposes.

Law of the Land.jpgPaloma Kennedy Law; THE JILLS OF ALL TRADES , laws freelancing, gig economy legal services, lawyer

The inability to classify solopreneurs, giggers, and freelancers has implications beyond employment taxes or benefit fund fees. For instance, reporting employment history and making sense of wages is key when filing for unemployment, renting apartments, purchasing a home, and applying for loans and credit cards. While Eaton may have good reason to warn against a third classification, it may be a necessary evil to help alleviate the uncertainty and inability that gig workers have in legitimizing their work for important applications and governmental purposes. 

Brian Chesky, Airbnb CEO and co-founder, hopes that the company will one day have created millions of new entrepreneurs worldwide. While the gig economy may at times appear to be a disorganized conglomerate of individuals all seeking to provide a unique, on-demand service, it's thoughts like Chesky's that may eventually transform the traditional definition of entrepreneur. For many, entrepreneur still connotes an individual that raises money, headquarters in a physical location, and helps create jobs for the local economy.

Chesky's vision, along with the millions of individuals inventing their own positions, expands this definition to include those who have never sought funding, but rather built their business from savings or pure sweat equity. It includes individuals who will never have a brick and mortar location beyond their home office and those who will never hire additional employees. One day soon the majority of workers will have a string of roles, proficiencies, and skills that follow their name in place of the traditional one-profession title. For most states, the law cannot evolve quick enough to resolve the complexity of fluid, non-standard employment sweeping the nation.

Reposted with permission by Paloma Kenney. Original link found here

JILLS SPOTLIGHT on Shaping What You Love Into Your Career

JILLS SPOTLIGHT on Shaping What You Love Into Your Career

Candice Wagener has always loved writing since her early years in elementary school to her current experiences as a freelance writer, journalist, and researcher.  She also loves making things from scratch - baking yummy treats, making healthy snacks, and creating homemade sugar scrubs and bath salts. And when time manages to offer her a moment of reprieve you might even find Candice sewing!

JILLS SPOTLIGHT on Loving the Freelance Life

JILLS SPOTLIGHT on Loving the Freelance Life

Carly Wilkie fell in love with the solopreneur lifestyle after an early career opportunity to work on as a freelance designer for NUK USA, the baby care company. Today she loves showing up at baby showers to see her designs still prevalent on the guests' gifts for a new baby. 

JILLS SPOTLIGHT The Joy of An Important Story

Stacey Anderson-Graphic Designer THE JILLS OF ALL TRADES™

When it comes to design, Stacey has it all going on - print, graphics, event, and product design are all part of the work that shapes Stacey's amazing career. You can connect with Stacey in THE JILLS DIRECTORY for all your design project needs. We are excited to spotlight Stacey Anderson, JILLS Madison Hub Member, and to let her share a little of what keeps her inspired and focused. 

"I am a creative designer with a diverse skill set ranging from the conceptual to the technical. I can lead and be led, work independently or as part of a team and comfortably interact with all levels from peers to executives. I am a strong, collaborative team builder who focuses on cross-functional diversity and an agile thinker who can quickly adapt to new projects and processes.

My Mac and Adobe Creative Suite are my essentials, but I love a really great weighted pen and a sketchpad to capture my initial ideas. A silly sense of humor gets me through any project, and add a cup of coffee to the mix, and I'm pretty much set to go!

I know first-hand the joy of an important "Story" settling first into your lap, then into your heart. My daughter, Story has been the best chapter in my life and sparks my creative juices every time I see her smile or sleeping gently".

JILLS Spotlight WordPress Designer & Developer in Demand!

Lisa Ghisolf-Wordpress Web Designer- THE JILS OF ALL TRADES™

We're so excited to Spotlight Lisa Ghisolf, Creative Director and Wordpress Designer & Developer. Lisa is part of our Chicago hub of JILLS, and works with clients across the U.S. and even in Australia! She's a talented public speaker and storyteller and we're eager to let her share her story with all of you.  You can connect with Lisa in The JILLS Directory along with all of our talented JILLS MEMBERS. 

A long-time designer, I started out in high school, with a foray into journalism which focused on quality content, the beauty of clean typography and publication design. This grew into work for the University of Iowa student union, the American Marketing Association and many others over time, creating a breadth of work with a singular focus: Clean, intelligent design.

Of course, no one is a jack of just one trade. I’ve parlayed my experience in HTML and CSS into intuitive user interface design, and build websites primarily in WordPress. I design standards-based, click-friendly emails for Constant Contact, AWeber, MailChimp and other providers. And my print work spans direct mail to business cards and interactive brochures with an eye to spending your marketing budget wisely and creating great, communicative marketing pieces.

The majority of my clients come via referral. Though I have clients across the country [and even in Australia!], I find the personal touch conveys not only my desire to see a client’s vision realized, but also how I help them with reliable, ongoing support if issues arise. There’s nothing better than seeing a client react to a design that meets their every need and still surprises them with its intuitiveness.

If you pick up nothing else, know that my focus is finding the best way to speak to your audience. My work is continually used by many businesses over several years, whether it’s a website, direct mail piece or logo. While this doesn’t feed my bottom line, it just plain works.