radical generosity

Creative Collaboration: Women-Led Start-Ups Standing Stronger Together

THE JILLS OF ALL TRADES™ is a powerhouse talent collective of Freelancers, Consultants & Entrepreneurs. Our platform AGGREGATES solo professionals, who are often fragmented and hard to find, to gain bolder & bigger marketing exposure. We CENTRALIZE relevant resources, tips, & tools to make it easier & faster for solos to run their businesses. By creating a community of gig economy peers, we SOCIALIZE an all too isolating work style

What Women-Led Start Ups Do That Every Business Could Learn From is Creative Collaboration.

What we hear about women-led start up ventures, far too often, are the dismal funding statistics - female founders got roughly 2% of venture capital in 2017.

What we don’t hear enough about is this - Despite these staggering funding gaps, or perhaps in spite of them, women led ventures continue to outperform their male counterparts in just about every metric.

Female owned firms generate higher revenues than their male counterparts and they create more jobs. Women executives significantly improve start-up company performance. Women are known to be more effective in senior leadership roles. Women have a higher appetite for growth.

Living in a such a dismal funding landscape women entrepreneurs have had to become fiercely savvy in creating and building businesses. Women have long understood that access to cash is a struggle, so those embarking on start-up journeys know from the get go that they have to build a healthy and sustainable foundation for their businesses if they are to survive. They have to be hungrier, smarter, streamlined, efficient, and practical.

After endless years of institutional bias, it’s generationally ingrained in women to do so.

Now this is not to suggest that the institution bias against women in entrepreneurship, or in any other financial or social realm, has in any way benefitted women. Let’s be clear.  It has not. But it does seem, at a minimum, it’s about time we acknowledge, take note, and learn from these female founders.

And what they are doing with deft and acuity is collaborating.

You don’t need to look too far to see how women entrepreneurs are building, shaping and creating spaces and frameworks for community and collaboration. Women supporting women is the strength of women’s entrepreneurship and crux of keeping their operations lean and successful.

THE JILLS OF ALL TRADES™ is a powerhouse talent collective of Freelancers, Consultants & Entrepreneurs. Our platform AGGREGATES solo professionals, who are often fragmented and hard to find, to gain bolder & bigger marketing exposure. We CENTRALIZE relevant resources, tips, & tools to make it easier & faster for solos to run their businesses. By creating a community of gig economy peers, we SOCIALIZE an all too isolating work style

Take for example, the explosion of women’s co-working. Seattle-based The Riveter offers coworking ‘built for women’ and now has multiple locations in Seattle and in LA with plans to open in 6 other cities across the nation including Austin, Atlanta, Portland, Dallas, Denver, and Minneapolis. Similarly expanding, New York based The Wing provides a social club for women, including coworking, and states its mission as the advancement of women through community.  

Online communities like THE JILLS OF ALL TRADES™  are focusing on the growing freelance economy and aggregating a too often fragmented group of women freelancers and consultants, into an online collective of independent professionals. THE JILLS, as their members are dubbed, provide diverse services to businesses of every scale from solos and start-ups to small businesses and corporate giants.  They aim to create a ‘sisterhood for solos’ and tout the merits for women to work as independents and reinforce that this should not equate to working alone.

The newly founded, Madison based, DirectorHERy seeks to connect women-owned businesses with consumers who want to see them prosper through their online directory. And SheEO is tackling the female funding gap, by mobilizing women to build communities to support and fund women entrepreneurs through their model of ‘radical generosity’.

Women want to see women succeed. They know there are droves of amazingly talented women, like themselves, who are eager to work and create, having found very little of what they need or want in traditional workplace settings. They’re their friends, and neighbors, they meet at the gym, at playgroups and book clubs and more recently they’re finding each other through women based co-working spaces and digital community-based platforms.

They are building each other up and encouraging and designing a future of work that works for women. They know the critical importance of developing collaborative, reciprocal relationships within their communities to build their knowledge, their skills, and their teams. They are using collaboration to build businesses and build wealth. They are modeling and leading a new economy - the future of work.

For women led ventures, collaboration is winning over competition and building a strong ecosystem for women entrepreneurs to continue to grow and thrive.

If any of us is to find our path in the new economy, it’s about time we start to look at the women who are leading the way for us, and figure out how we might catch up.

TECH + THE Pay Gap Paradigm Shift

Something big is going down.  You can see the cracks and feel the reverberations. Change is in the air, as women use, make, create, and build technologies to power a pay gap paradigm shift.

Yep you heard it correctly. Women are harnessing technology to power their paychecks. 

Technology fashions shift sin Wage gap. -THE JILLS

Now, the stats are still lousy when it comes to pay equity.  According to the AAUW report, The Simple Truth About the Gender Pay Gap, "in 2015, women working full time in the United States typically were paid just 80 percent of what men were paid." The reports also suggest that progress toward pay parity is slow and that it has stalled in recent years suggesting equity may not be achieved until the year 2159!  The report also identifies larger gaps in pay for women of color and notes that as a women ages the pay gap grows. 

Dismal. 

However, in her article for the Harvard Business Review, How Technology Can Help Close the Gender GapSallie Krawcheck, CEO and Co-Founder of Ellevest, offers hope. Krawcheck deftly draws conclusions about how access to information (specifically information on companies' gender practices) , online social networks and communities, and value-driven decision-making are bridging the pay gap and leveling the playing field for professional women. She suggests there is a lot happening that is moving women in the right direction for pay equity. 

Good news for us all.  The timing, it seems is at a critical pace for women to know about, explore, and utilize the infrastructure and the ecosystems that are currently creating a much needed equalization of power in the workplace and beyond. 

Throughout the article, Krawcheck details numerous technology resources that women can access to help close the gender pay gap (which you should totally check out) and she identifies the growing number of options for women in the workforce as making significant impact on the gender pay gaps. She highlights the increasingly viable option of entrepreneurship for women and notes the importance of being able to hire on a project by project basis as a contributor to the success of startups and young companies. Krawcheck also predicts a very near future "in which professional women work for, buy from, and invest in companies that align with their values."  Vicki Saunders' organization SheEO is one that is already creating this future with their approach to investing - Radical Generosity - where up to 1000 women contribute $1,100 to create a million dollar fund to invest in women-led ventures. Nicole Yeary, also exemplifies these ideals with her Chicago-based company, Ms. Tech, whose member platform 'helps business women do tech, and tech women do business'. 

Women empowering women, does indeed seem to be a theme for bridging the pay gap.  

And this is, indeed, why we founded THE JILLS OF ALL TRADES™. Because forming an ecosystem and shaping an infrastructure where women entrepreneurs can help women entrepreneurs lift and link each other, complete projects together, find community and get stuff done... well that has the potential to change everything.

JOIN THE JILLS. FIND A JILL. REFER A JILL. And start to power a cycle that spurs a workforce revolution and help us all work toward bridging the gender pay gap.